Thousands of products that are only distinguishable by their details?
Special product features that need to be highlighted?
In these cases, photorealistic or hyper-realistic 3D visualization is the way to.
The first advantage compared to photography is that any object – from a single screw to a whole machine – can be lighted and rendered independent of a location, time, size and environment. Future product shots don't have to be set up from scratch but can be alternated based on the existing 3D model. That saves lots of time and money.
In order to highlight technical details, 3D animation is used. Here as well, the possibilities are endless: from a simple exploded drawing to an interactive sales app with 360° views.
Last but not least, CGI enables us to visualize three-dimensional concepts of any kind in a straightforward way. For instance, ideas for exhibition booths, direct mailings, packaging and much more can be "sold" to others more easily without challenging the imagination.