ALBIS Plastic: Changing an image 

ALBIS plastic develops, produces, and distributes technical plastics for specialist purposes, for instance for the automotive industry. When we won ALBIS as a client in 2010, the company had already undergone a dramatic change in direction, from a plastic trading company into an innovative, industry-leading manufacturer and solutions developer.


The process of change that the company's image was undergoing had not yet been made visible to the public. Our task was to modernize their appearance and all of their corporate communications for this purpose. ALBIS wanted to communicate their claim of leadership and innovative power while still staying in touch with their Hanseatic roots.


We chose the plastic industry's international exhibition, FAKUMA 2012, as the central communication platform for going public with the new and more striking brand image. New logo, new claim, new standards – the impressive positioning strengthened ALBIS' standing as a leading distributor and compounder in the industry. It also increased the brand's global recognition.

SPE Innovation Awards 2015
Winner image/product brochure


The metamorphosis of a plastics trader into a global brand.

Visitenkarten mit dem alten und neuen ALBIS-Logo
Ansicht der Imagebroschüre
Innenansicht der Imagebroschüre
Innenansicht der Imagebroschüre
Motif with red plastic granules

Handling the relaunch across all media with care.

Red plastic strands come out of a machine
Drei verschiedene Cover von Broschüren
Cover und Innenansicht der Broschüre Driving Ideas
Material view of red plastic pellets in a machine

A relaunch of brand and mindset.

Drei Cover verschiedener Produktbroschüren

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