The process of change that the company's image was undergoing had not yet been made visible to the public. Our task was to modernize their appearance and all of their corporate communications for this purpose. ALBIS wanted to communicate their claim of leadership and innovative power while still staying in touch with their Hanseatic roots.
We chose the plastic industry's international exhibition, FAKUMA 2012, as the central communication platform for going public with the new and more striking brand image. New logo, new claim, new standards – the impressive positioning strengthened ALBIS' standing as a leading distributor and compounder in the industry. It also increased the brand's global recognition.