Young man in front of a machine

BMA: Communicating in seven languages

BMA is world market leader in machinery, processes, and factories for the refinement of sugar. In the 1960s the company launched their customer magazine Info which developed into a leading publication within the industry. It is issued in seven languages and reaches out to virtually all of the global sugar industry, which makes for an immense creative and logistical publishing challenge.

 

As the lead agency for all of BMA's corporate communication, our task was to relaunch their time-honored magazine. Format, layout, imagery, content, and copies – no aspect went untouched. It was a job that required tact and direct exchange with the client's management board, in order to be completed successfully.

 

Drei Cover überlagert
Cover und Innenansicht der Broschüre

English

Cover und Innenansicht der Broschüre

Chinese

Cover und Innenansicht der Broschüre

Portoguese

View of a large machine part

A publication with 50 years of history can't just be turned inside out.

Cover und Innenansicht der Broschüre

French

Cover und Innenansicht der Broschüre

Russian

Cover und Innenansicht der Broschüre

Spanish

Section of a machine