Bild eines Service-Mitarbeiters bei der Arbeit

Be the right one. Siemens is looking for skilled workers.

There are an increasing number of wind parks being built worldwide, while the existing ones continue to run. As such, the maintenance of wind parks is a growing market with a huge demand for skilled workers – which are very hard to find. Therefore, Siemens Service Wind tries to motivate their own employees to register for further training for higher technical service or middle management positions. Which is where we came in. 


Siemens had a complex task to master. Firstly, their internal system for further training is complex, with touchpoints at countless departments worldwide. Not all employees know what to do in order to climb the next steps on the career ladder or how many steps there are at all. Secondly, too many employees are satisfied with the status quo or have other reasons not to advance their career within the organization.

Our approach was to develop an internal HR campaign, calling out to all employees to seize available career opportunities and "be the right one".

At the heart of messaging was a set of motivational posters, supported by videos. The five versions covered five professions and referred to the five departments accompanying the project. The clips showed actual  Siemens Service Wind Power employees who exemplified interesting or unusual careers.

At several kickoff events, the motto and the communication measures were presented to managers, who were also supplied with presentation material to hand out to staff. To support this we produced personalized giveaways, buttons, and stickers which carried the messaging and helped to spread it within the company.

Motivational e-mail banners were used for drawing attention to a second part of the campaign: an online tool we developed that illustrates which steps to take to climb up the career ladder and which requirements they should meet. Unlike the rest of the campaign, this tool is available to externals. It is the first step of an external recruiting campaign which will be launched in the future.

The right candidate at the right time

Find your personal career ladder

Hier schreibt jeder seine eigene Geschichte

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Siemens Gamesa

Perfectly Styled


From consumer gadget to B2B professional

Siemens Gamesa

Offshore: Launching the future by looking to the past

[Translate to Englisch:]

Siemens Gamesa

ETES: World Building For World Saving


Building new Possibilities

Vossloh Rail Services

Discover easy maintenance

Deutsche Messe AG DOMOTEX

Von bodenständig bis begeisternd


Lifting your spirits

IKB Leasing

Succes in Sight


take a risk, take a look

3D visualization and motion design

New opportunities in marketing


A real page-turner

Fr. Meyer’s Sohn

Come on board

Deutsche Messe AG

Handiman in focus


A fresh breeze for the online presence

Bild einer Offshore-Windkraftanlage


Why set limits when the future knows none?

Futuristisches Bild von einem Tunnel


Connected Thinking

Ansicht mehrere kleiner Hexagone


Building bridges

Nahaufnahme von Einzelteilen einer Maschine


Drawing the bigger picture of Siemens

KeyVisual aus dem Planten un Boomen Garten in Hamburg

RS Special

3D visualisations

Nahaufnahme von 4 verschiedenen Zubehörteilen


Shows whats possible in any location.

Bild einer Windkraftanlage


Communicating in seven languages

Junger Mann vor einer Maschine


design meets technology

Junger Mann vor einem grauem Hintergrund

Fr. Meyer's Sohn

forwarding business

Nahaufnahme von Containern


complex things explained simply

Bild eines Offshore-Winparks


creation of an image change

Vorstufe der Compoundierung


think inside the box

Drei Windräder auf hoher See


be the right one

Bild eines Service-Mitarbeiters bei der Arbeit

Krahn Chemie

online and offline go hand in hand

Nahaufnahme von blauen Plastikfäden


Beyond the surface

Oberfläche mit verschiedenen Beschichtungen


the art of detection

CT-Bild einer BGA Platine mit Lufteinschlüssen


the literature of lights

Nahaufnahme von Straßenlichtern


one-stop counselling, homecare and delivery

Ein Herz wurde in den Sand gemalt


modern communciation for a hidden champion

Nahaufnahme einer Maschine bei laufender Produktion


energy efficiency explained simply

Querschnitt eines Hauses


long-term success

Nahaufnahme eines roten Schiffsbug bei Fahrt


focus on the future

Blick in ein Büro


this is homecare

Blick auf einen Strand und das Meer


Communication with tact

Nahaufnahme von Wassertropfen auf Grashalmen

Wer liefert was?

Search and find

Dach einer Konferenzraumes


a new look for a world market leader

Kampagnenmotiv Wiegen und Messen


when know-how and passion connect

Bild von einer Krankenhausstation

Schwenk Dämmtechnik

Brand management for a challenger

Blick in ein ausgebeutet Dachgeschoss


Proverbially the perfect glass wool

Nahaufnahme von Baustoff


perfectionists with a sense of humor

Bild eines Baugeländes

Schwenk Dämmtechnik

employer branding campaign

Bild von einem Schuhprofil


Giving directions in the maze of services

Frau pustet Konfetti


photoshoot special: when people create a brand

Bild eines Krankenhauseingangs


when the result speak for itself

Nahaufnahme eines Schwanenkopfes auf der Alster in Hamburg


versatile experts


the dooropener for more quality

Nahaufnahme einer Maschine bei laufender Produktion


advance by motion

Abstraktes Bild


Young recruiting campaign

Junge Frau vor einer Tafel mit Matheformeln


No gobbledygook

Produktbeispiel von roten Walzen


from a start-up to an international brand

Logo von Silony Medical


10.000 products under your fingertipps

Motiv mit blauen Kunstoffgranulaten


To see and be seen

Zwei rote Plastikringe


digital conquest of the market

Bild eines Silony-Produkts