Siemens Wind online:
starting with a
blank page.

In time for the 200th birthday of the company's founder, Siemens re-worked their global brand communication. This included the relaunch of all online communication. The groundwork for conceptualizing the new online presence was laid through a stakeholder analysis which translated into an extensive UX-concept that focused on the stakeholders' expectations. As early as the first month following the relaunch the website saw significantly improved performance.

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Investors, energy suppliers, press, and politicians – all Siemens' stakeholders had to be addressed with appropriate communication on the new website. Approximately 70 pages of the existing website had to be reviewed and restructured for both the onshore and offshore wind power business units. The package consisted of the creation of new content in German and English, plus the conception and design of multimedia content.

Maintaining a clear vision in this vast content jungle was quite a challenge. However, this paled in comparison to the structuring that was necessary, which also required a definitive narrative that unified all content. Additionally, we had to cater to a diverse variety of user groups. 

But the end result is marvelous: a website that grabs you, builds your interest, and leads you through the world of Siemens Wind Power. While the total number of pages was reduced by 25% the total duration of a page visit rose by 17%. The most important indicator of them all, the conversion rate, climbed by a staggering 121%. A true highlight was the "Customer Contacts", inquiries by users via the website, which were up by 431%, and continue to rise.

Have a look for yourself here.

pages New Websites: + 0

duration Duration of a page visit: + 0 %

conversion-rates Conversion rate: + 0 %

contacts Customer Contacts: + 0 %

Aus alt...

... mach neu.

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CASIO

From consumer gadget to B2B professional

Siemens Gamesa

Offshore: Launching the future by looking to the past

[Translate to Englisch:]

Siemens Gamesa

ETES: World Building For World Saving

Wienerberger

Building new Possibilities

Vossloh Rail Services

Discover easy maintenance

Account Manager (m/w)

RosenbauerSolbach sucht Account Manager (m/w). B2B pur und ein tolles Team erwarten dich.

Jobs

Deutsche Messe AG DOMOTEX

Von bodenständig bis begeisternd

quick-mix

Lifting your spirits

IKB Leasing

Succes in Sight

Sharp

take a risk, take a look

3D visualization and motion design

New opportunities in marketing

Indivumed

A real page-turner

Fr. Meyer’s Sohn

Come on board

Deutsche Messe AG

Handiman in focus

Siemens

A fresh breeze for the online presence

Bild einer Offshore-Windkraftanlage

ALBIS

Why set limits when the future knows none?

Futuristisches Bild von einem Tunnel

Siemens

Connected Thinking

Ansicht mehrere kleiner Hexagone

Illies

Building bridges

Nahaufnahme von Einzelteilen einer Maschine

Siemens

Drawing the bigger picture of Siemens

KeyVisual aus dem Planten un Boomen Garten in Hamburg

RS Special

3D visualisations

Nahaufnahme von 4 verschiedenen Zubehörteilen

Siemens

Shows whats possible in any location.

Bild einer Windkraftanlage

BMA

Communicating in seven languages

Junger Mann vor einer Maschine

Bauknecht

design meets technology

Junger Mann vor einem grauem Hintergrund

Fr. Meyer's Sohn

forwarding business

Nahaufnahme von Containern

Siemens

complex things explained simply

Bild eines Offshore-Winparks

ALBIS

creation of an image change

Vorstufe der Compoundierung

Siemens

think inside the box

Drei Windräder auf hoher See

Siemens

be the right one

Bild eines Service-Mitarbeiters bei der Arbeit

Krahn Chemie

online and offline go hand in hand

Nahaufnahme von blauen Plastikfäden

Benecke-Kaliko

Beyond the surface

Oberfläche mit verschiedenen Beschichtungen

YXLON

the art of detection

CT-Bild einer BGA Platine mit Lufteinschlüssen

Philips

the literature of lights

Nahaufnahme von Straßenlichtern

SIEWA

one-stop counselling, homecare and delivery

Ein Herz wurde in den Sand gemalt

Räder-Vogel

modern communciation for a hidden champion

Nahaufnahme einer Maschine bei laufender Produktion

Viebrockhaus

energy efficiency explained simply

Querschnitt eines Hauses

PPI

long-term success

Nahaufnahme eines roten Schiffsbug bei Fahrt

PPI

focus on the future

Blick in ein Büro

SIEWA

this is homecare

Blick auf einen Strand und das Meer

Coloplast

Communication with tact

Nahaufnahme von Wassertropfen auf Grashalmen

Wer liefert was?

Search and find

Dach einer Konferenzraumes

Seca

a new look for a world market leader

Kampagnenmotiv Wiegen und Messen

Löser

when know-how and passion connect

Bild von einer Krankenhausstation

Schwenk Dämmtechnik

Brand management for a challenger

Blick in ein ausgebeutet Dachgeschoss

Climowool

Proverbially the perfect glass wool

Nahaufnahme von Baustoff

Viebrockhaus

perfectionists with a sense of humor

Bild eines Baugeländes

Schwenk Dämmtechnik

employer branding campaign

Bild von einem Schuhprofil

T-Systems

Giving directions in the maze of services

Frau pustet Konfetti

Silony

photoshoot special: when people create a brand

Bild eines Krankenhauseingangs

Sharp

when the result speak for itself

Nahaufnahme eines Schwanenkopfes auf der Alster in Hamburg

Mediaform

versatile experts

Mediaform

the dooropener for more quality

Nahaufnahme einer Maschine bei laufender Produktion

nanoresins

advance by motion

Abstraktes Bild

ADS

Young recruiting campaign

Junge Frau vor einer Tafel mit Matheformeln

Inometa

No gobbledygook

Produktbeispiel von roten Walzen

Silony

from a start-up to an international brand

Logo von Silony Medical

ALBIS

10.000 products under your fingertipps

Motiv mit blauen Kunstoffgranulaten

ALBIS

To see and be seen

Zwei rote Plastikringe

Silony

digital conquest of the market

Bild eines Silony-Produkts