Siemens Gamesa Corporate Design: Perfectly Styled

A brand-new company has to have a distinct look. When it’s built from two established and recognizable brands, then even more so.
The merger of Siemens Wind Power and Gamesa into a new wind energy corporation presented us with a major challenge: the conception, creation, and introduction of new, internationally-valid design guidelines.

It was a complex project that had to be completed under extreme time pressure and with the utmost care and precision. Fortunately, our years of cooperation and experience with Siemens Wind Power proved an invaluable asset.

MoreLess

When Siemens Gamesa Renewable Energy was launched in April 2017, our work on the project was already in full swing. After a branding agency provided the base, the expansion of the corporate design, in all its detail and across all communication touchpoints, was exclusively ours to handle.

Today, our 11 application guidelines, totaling more than 300 pages, shape the face of Siemens Gamesa: from advertising, literature, and AV media to trade show design and product branding, to work wear, vehicle signage, and merchandising.

This face is also reflected in the image pool we designed and produced. The images photographed on Gran Canaria, Tenerife, and La Palma bring people into the company’s context, with the elemental force of wind impressively showcased as a never-ending source of energy.

As the international lead design agency, we are now responsible for the further development and worldwide verification of the national subsidiaries’ compliance with the new corporate design.

Seven points or seven meters – the guidelines determine the image of the brand.

Spanish fire, Danish design, and German efficiency.


How do you photograph the wind?

to top
Filter
  • Branch
    • Chemistry
    • Building
    • Trade
    • Healthcare
    • Industry
    • IT
    • Service
  • Size
    • Multinational
    • SME
    • Start-up
  • Task
    • Web
    • Trade fair
    • Brochure
    • Strategy
    • Film
    • Advertising
    • Dialogue
    • Design
    • Sales
    • Branding
  • Sort
    • By Date
    • Alphabetically
    • Award-winning
Reset Filter

IndivuType

Made with care

GOM

Rooted in two worlds

Siemens Gamesa

Perfectly Styled

CASIO

From consumer gadget to B2B professional

Siemens Gamesa

Offshore: Launching the future by looking to the past

[Translate to Englisch:]

Siemens Gamesa

ETES: World Building For World Saving

Wienerberger

Building new Possibilities

GOM

The dual entry point

Vossloh Rail Services

Discover easy maintenance

Deutsche Messe AG DOMOTEX

Von bodenständig bis begeisternd

quick-mix

Lifting your spirits

IKB Leasing

Succes in Sight

Sharp

take a risk, take a look

3D visualization and motion design

New opportunities in marketing

Indivumed

A real page-turner

Fr. Meyer’s Sohn

Come on board

Deutsche Messe AG

Handiman in focus

Siemens

A fresh breeze for the online presence

Bild einer Offshore-Windkraftanlage

ALBIS

Why set limits when the future knows none?

Futuristisches Bild von einem Tunnel

Siemens

Connected Thinking

Ansicht mehrere kleiner Hexagone

Illies

Building bridges

Nahaufnahme von Einzelteilen einer Maschine

Siemens

Drawing the bigger picture of Siemens

KeyVisual aus dem Planten un Boomen Garten in Hamburg

RS Special

3D visualisations

Nahaufnahme von 4 verschiedenen Zubehörteilen

Siemens

Shows whats possible in any location.

Bild einer Windkraftanlage

BMA

Communicating in seven languages

Junger Mann vor einer Maschine

Bauknecht

design meets technology

Junger Mann vor einem grauem Hintergrund

Fr. Meyer's Sohn

forwarding business

Nahaufnahme von Containern

Siemens

complex things explained simply

Bild eines Offshore-Winparks

ALBIS

creation of an image change

Vorstufe der Compoundierung

Siemens

think inside the box

Drei Windräder auf hoher See

Siemens

be the right one

Bild eines Service-Mitarbeiters bei der Arbeit

Krahn Chemie

online and offline go hand in hand

Nahaufnahme von blauen Plastikfäden

Benecke-Kaliko

Beyond the surface

Oberfläche mit verschiedenen Beschichtungen

YXLON

the art of detection

CT-Bild einer BGA Platine mit Lufteinschlüssen

Philips

the literature of lights

Nahaufnahme von Straßenlichtern

SIEWA

one-stop counselling, homecare and delivery

Ein Herz wurde in den Sand gemalt

Räder-Vogel

modern communciation for a hidden champion

Nahaufnahme einer Maschine bei laufender Produktion

Viebrockhaus

energy efficiency explained simply

Querschnitt eines Hauses

PPI

long-term success

Nahaufnahme eines roten Schiffsbug bei Fahrt

PPI

focus on the future

Blick in ein Büro

SIEWA

this is homecare

Blick auf einen Strand und das Meer

Coloplast

Communication with tact

Nahaufnahme von Wassertropfen auf Grashalmen

Wer liefert was?

Search and find

Dach einer Konferenzraumes

Seca

a new look for a world market leader

Kampagnenmotiv Wiegen und Messen

Löser

when know-how and passion connect

Bild von einer Krankenhausstation

Schwenk Dämmtechnik

Brand management for a challenger

Blick in ein ausgebeutet Dachgeschoss

Climowool

Proverbially the perfect glass wool

Nahaufnahme von Baustoff

Viebrockhaus

perfectionists with a sense of humor

Bild eines Baugeländes

Schwenk Dämmtechnik

employer branding campaign

Bild von einem Schuhprofil

T-Systems

Giving directions in the maze of services

Frau pustet Konfetti

Silony

photoshoot special: when people create a brand

Bild eines Krankenhauseingangs

Sharp

when the result speak for itself

Nahaufnahme eines Schwanenkopfes auf der Alster in Hamburg

Mediaform

versatile experts

Mediaform

the dooropener for more quality

Nahaufnahme einer Maschine bei laufender Produktion

nanoresins

advance by motion

Abstraktes Bild

ADS

Young recruiting campaign

Junge Frau vor einer Tafel mit Matheformeln

Inometa

No gobbledygook

Produktbeispiel von roten Walzen

Silony

from a start-up to an international brand

Logo von Silony Medical

ALBIS

10.000 products under your fingertipps

Motiv mit blauen Kunstoffgranulaten

ALBIS

To see and be seen

Zwei rote Plastikringe

Silony

digital conquest of the market

Bild eines Silony-Produkts