Rails and switches are subject to wear, which can lead to serious rail faults and thus to a greatly reduced service life, making regular maintenance measures a must. VRS offers rail network operators a 360° maintenance portfolio which increases network efficiency and availability.
Its portfolio includes real USPs and technical superlatives: no-one else has faster or more compact machines, no-one else maintains rails more efficiently, no-one else offers all services from a single source. VRS finds new ways to link the world of steel and heavy equipment to the possibilities of the digital sphere.
The route to the communicative pole position was multi-tracked:
- Restructure the website content.
- Conceive and implement an image film.
- Develop a communication concept and execute it though a cross-media campaign. The target group: technical buyers and engineers.
While we were working on that, two world-firsts were still under development, to be presented in time for the international trade fair: InnoTrans. We now had everything that communication professionals need: a highly technical, extremely complex topic, tons of work, and a deadline locked in steel.