Vossloh Rail Services: Getting Communication on track.

It’s one thing to have the most modern technology with the most complete product portfolio on the market, but it’s another to make this fact known to the target groups. Vossloh Rail Services (VRS), a supplier of products and services for rail maintenance, wanted to take pole position in the public image. So, they commissioned us to set the course through attention-grabbing and convincing communication.

MoreLess

Rails and switches are subject to wear, which can lead to serious rail faults and thus to a greatly reduced service life, making regular maintenance measures a must. VRS offers rail network operators a 360° maintenance portfolio which increases network efficiency and availability.
Its portfolio includes real USPs and technical superlatives: no-one else has faster or more compact machines, no-one else maintains rails more efficiently, no-one else offers all services from a single source. VRS finds new ways to link the world of steel and heavy equipment to the possibilities of the digital sphere.

The route to the communicative pole position was multi-tracked:

  1. Restructure the website content.
  2. Conceive and implement an image film.
  3. Develop a communication concept and execute it though a cross-media campaign. The target group: technical buyers and engineers.

While we were working on that, two world-firsts were still under development, to be presented in time for the international trade fair: InnoTrans. We now had everything that communication professionals need: a highly technical, extremely complex topic, tons of work, and a deadline locked in steel.

A clear Route

The original website contained a lot of information about the company and its portfolio, but specific topics of interest were difficult to find. It lacked clarity and relevant information was sometimes incomplete.

We simplified the navigation and adjusted the website’s content: an informative overview page was created, as were dozens of explanatory 3D animations and graphics. Each product page begins with an animated, 3-D rendered graphic that presents the most important features via a mouse over. In order to communicate the strengths of each product more quickly, we developed an icon for each product feature.

Ready to Rollout

Rails with digital measurement curves that lead from a real-world environment into a tablet – this is the campaign key visual, evoking the future of rail maintenance. The rail serves as a data carrier and data-supported maintenance planning is optimized through algorithms, executed by flexible, fast, and efficient machines. A complex system is simplified, as summed up by the campaign slogan:

 

Discover easy maintenance.

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IndivuType

Made with care

GOM

Rooted in two worlds

Siemens Gamesa

Perfectly Styled

CASIO

From consumer gadget to B2B professional

Siemens Gamesa

Offshore: Launching the future by looking to the past

[Translate to Englisch:]

Siemens Gamesa

ETES: World Building For World Saving

Wienerberger

Building new Possibilities

GOM

The dual entry point

Vossloh Rail Services

Discover easy maintenance

Deutsche Messe AG DOMOTEX

Von bodenständig bis begeisternd

quick-mix

Lifting your spirits

IKB Leasing

Succes in Sight

Sharp

take a risk, take a look

3D visualization and motion design

New opportunities in marketing

Indivumed

A real page-turner

Fr. Meyer’s Sohn

Come on board

Deutsche Messe AG

Handiman in focus

Siemens

A fresh breeze for the online presence

Bild einer Offshore-Windkraftanlage

ALBIS

Why set limits when the future knows none?

Futuristisches Bild von einem Tunnel

Siemens

Connected Thinking

Ansicht mehrere kleiner Hexagone

Illies

Building bridges

Nahaufnahme von Einzelteilen einer Maschine

Siemens

Drawing the bigger picture of Siemens

KeyVisual aus dem Planten un Boomen Garten in Hamburg

RS Special

3D visualisations

Nahaufnahme von 4 verschiedenen Zubehörteilen

Siemens

Shows whats possible in any location.

Bild einer Windkraftanlage

BMA

Communicating in seven languages

Junger Mann vor einer Maschine

Bauknecht

design meets technology

Junger Mann vor einem grauem Hintergrund

Fr. Meyer's Sohn

forwarding business

Nahaufnahme von Containern

Siemens

complex things explained simply

Bild eines Offshore-Winparks

ALBIS

creation of an image change

Vorstufe der Compoundierung

Siemens

think inside the box

Drei Windräder auf hoher See

Siemens

be the right one

Bild eines Service-Mitarbeiters bei der Arbeit

Krahn Chemie

online and offline go hand in hand

Nahaufnahme von blauen Plastikfäden

Benecke-Kaliko

Beyond the surface

Oberfläche mit verschiedenen Beschichtungen

YXLON

the art of detection

CT-Bild einer BGA Platine mit Lufteinschlüssen

Philips

the literature of lights

Nahaufnahme von Straßenlichtern

SIEWA

one-stop counselling, homecare and delivery

Ein Herz wurde in den Sand gemalt

Räder-Vogel

modern communciation for a hidden champion

Nahaufnahme einer Maschine bei laufender Produktion

Viebrockhaus

energy efficiency explained simply

Querschnitt eines Hauses

PPI

long-term success

Nahaufnahme eines roten Schiffsbug bei Fahrt

PPI

focus on the future

Blick in ein Büro

SIEWA

this is homecare

Blick auf einen Strand und das Meer

Coloplast

Communication with tact

Nahaufnahme von Wassertropfen auf Grashalmen

Wer liefert was?

Search and find

Dach einer Konferenzraumes

Seca

a new look for a world market leader

Kampagnenmotiv Wiegen und Messen

Löser

when know-how and passion connect

Bild von einer Krankenhausstation

Schwenk Dämmtechnik

Brand management for a challenger

Blick in ein ausgebeutet Dachgeschoss

Climowool

Proverbially the perfect glass wool

Nahaufnahme von Baustoff

Viebrockhaus

perfectionists with a sense of humor

Bild eines Baugeländes

Schwenk Dämmtechnik

employer branding campaign

Bild von einem Schuhprofil

T-Systems

Giving directions in the maze of services

Frau pustet Konfetti

Silony

photoshoot special: when people create a brand

Bild eines Krankenhauseingangs

Sharp

when the result speak for itself

Nahaufnahme eines Schwanenkopfes auf der Alster in Hamburg

Mediaform

versatile experts

Mediaform

the dooropener for more quality

Nahaufnahme einer Maschine bei laufender Produktion

nanoresins

advance by motion

Abstraktes Bild

ADS

Young recruiting campaign

Junge Frau vor einer Tafel mit Matheformeln

Inometa

No gobbledygook

Produktbeispiel von roten Walzen

Silony

from a start-up to an international brand

Logo von Silony Medical

ALBIS

10.000 products under your fingertipps

Motiv mit blauen Kunstoffgranulaten

ALBIS

To see and be seen

Zwei rote Plastikringe

Silony

digital conquest of the market

Bild eines Silony-Produkts