The Wienerberger umbrella brand and all associated product brands needed to convey the new brand image and set a new communication benchmark in the industry. In a nutshell: we had to make it so that when customers think of clay building materials, they think of Wienerberger.
The subsequent campaign uses an emotional tonality and a modern visual language to stand out from the competition. It features the new core values "Strong. Lively. Versatile. Cooperative." Recurring themes and copy pay tribute to the possibilities offered by Wienerberger clay building materials in the creation of individual and aesthetic spaces in which people feel comfortable.