There is plenty of power at Zeppelin Power Systems, from the name to the product portfolio. The drive and energy systems with Caterpillar engines, which the company has been selling, maintaining and repairing worldwide since 1954, deliver up to 5,650 kW/h. But how does the world find out that Zeppelin Power Systems is planning a corporate realignment to drive technological change towards digitalisation and decarbonisation by 2030?
RosenbauerSolbach conducted strategic workshops together with the company's executives in order to extract and define a resilient self-image for the new brand identity. From this, we ultimately summarised a groundbreaking mission statement for all employees, which is being filled with life little by little. For example, with a new corporate design, including a new visual language to present the company and its inspiring ‘purpose’ in all its aspects and actions.
What had previously been put into words had to be transformed into design and defined with the corporate design: with plenty of room for ideas and fixed rules for a consistent presentation of the Zeppelin Power Systems brand. It also had to be logical, easy to understand, functional and in line with the positioning. Done.
This has nothing to do with frugality or a lack of budget, it is about identity: only authentic, highly motivated and photogenic colleagues from Zeppelin Power Systems in Hamburg and Achim were included in the shoot for the corporate image pool. Because this was the best way to familiarise everyone with the new brand identity. The visual language fits perfectly with the tidy corporate strategy thanks to its composition, colour concept and design highlights.
Ideally, the digital company presentation is easier to understand for the target group than a headline would be for non-advertisers. To achieve this, sometimes boring facts have to be transformed into informative graphics, attractive images and exciting text. One of our easiest exercises, of course.