20. October 2022
Worlée is a traditional supplier, refiner and producer of raw materials. Since 2020, we have been accompanying the company with our expertise in the B2B sector on its way from a renowned Hamburg trading company to a modern service provider.
Within the scope of our collaboration, the focus was on the development of an overarching visual world. We left the beaten track and addressed the end consumer directly with the selection of motifs.
Knowing full well that B2B conventions would be broken here, we chose this approach together with Worlée: the end consumer as a target group is reached emotionally and directly with the new imagery with motifs that take place "in the middle of life". We do not show raw materials, but people who consume finished products.