RosenbauerSolbach
wins Silver GWA Effie
Only the second submission and directly the second prize.
After winning Gold in 2019 for Wienerberger, we have now received the Silver B2B Effie for our campaign for the "TESVOLT Euro Tour". We are already looking forward to 2023!
This year, the Effie celebrates its 40th anniversary. In the entire history of Germany's most prestigious advertising award, 314 Bronze Effies, 257 Silver Effies, 150 Gold Effies, and four Grand Effies have been awarded so far. That's an average of 3.75 Gold Effies and 6.425 Silver Effies per year - for B2C, Health, and B2B, as well as across all categories. And although B2B cases have only been allowed to be submitted since 2019, we can already call one Gold and one Silver Effie our own. We are quite proud of that, to be honest. After all, it shows that our work is effective, efficient, and profitable in two senses. For our customers and us.
The official Effie Gala planned for the 25th of November this year will probably take place in spring 2022 due to the Corona pandemic. However, we can already look forward to it!
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„Battery storage for commercial and industrial applications is complex. Specialists are needed to sell and install them for end customers. Convincing electrical installers of our products and winning them over as specialist partners were, therefore, the declared aim of the TESVOLT Euro Tour. The campaign for our roadshow more than exceeded all our expectations and contributed significantly to our business success. The Silver Effie is a great confirmation of our joint work“.
Thomas Franken,
Marketing TESVOLT GmbH
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„A well-thought-out strategy, understanding the target group, a clear message, attention-grabbing artwork, and the right media mix: when all these factors come together, success is almost inevitable. With our campaign, we have once again proven that we work hand in hand not only within the agency but also with our customers to achieve the best for everyone.“
Team RosenbauerSolbach
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