Serious, but seriously moving: when an idea has the potential to change the landscape of cancer research and therapy, the responsibility of introducing it to the market is a big one.
To showcase the groundbreaking idea behind Indivumed’s powerful platform for multi-omics cancer research, IndivuType, we set out to create a marketing video that accurately and beautifully conveys its serious potential.
Explaining such complex concepts as those behind IndivuType in a short video required some creativity. Through interviews with Indivumed experts we reveal the core of the ideas – captivating viewers with action montages shown throughout, and further detailing information with graphic animations.
Through precisely calculated shots, we echo the content and company message. In this way, bringing IndivuType to life: inspiring, powerful, and of the highest quality.