RÄDER-VOGEL:
Fresh look for trainee marketing

The specialist for industrial wheels and castors is constantly on the lookout for qualified junior staff - and has a lot to offer itself. To attract potential trainees to the Hamburg-based family business, we revised existing recruiting materials and developed new ones. A modern look and a target-group-oriented approach were clearly in the foreground.

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The newly designed folder whets the appetite for the first start into professional life at RÄDER-VOGEL - and who better to advertise the individual apprenticeships than the company's current apprentices? We, therefore, organized a photoshoot for insert sheets on the vocational training programs to present the company and future colleagues in the right light. And as a nice by-product, we also ended up with some film material, which we used to conjure up an image film that inspires an interest in more. Since the target group is primarily digital, the website also had to be expanded. Four new subpages now provide comprehensive information about the entire training program and all the advantages of RÄDER-VOGEL.