Räder-Vogel: modern communication for a  hidden champion

Räder-Vogel is one of the world's leading manufacturers of wheels and castors. The family enterprise earned its place at the top through innovative products and customized solutions. However, the way the brand was presented didn't fully convey its market-leading position. Our task was to create communication that acknowledges Räder-Vogel's leading role that would also reference its roots as a family enterprise.