Räder-Vogel is one of the world's leading manufacturers of wheels and castors. The family enterprise earned its place at the top through innovative products and customized solutions. However, the way the brand was presented didn't fully convey its market-leading position. Our task was to create communication that acknowledges Räder-Vogel's leading role that would also reference its roots as a family enterprise.
First, we adapted the logo and the corporate design to meet modern standards, then proceeded to apply this same tonality to reworking their entire communication, from a new image brochure to the main catalog to the website.