In June 2022, TESVOLT returned to the trade fair stage for the first time since the beginning of the pandemic: exhibitors and visitors met again in the usual format at Intersolar Europe 2022 - and TESVOLT was able to launch the new E-Series in front of a trade audience. Our task was to design the exhibition stand and launch communication for the manufacturer of battery storage systems for trade and industry. The focus was on an interactive product presentation that made it possible to experience all the features of the new product series in a playful way.
Intersolar Europe is one of the world’s leading exhibitions for the solar industry. We developed a modular exhibition stand for the event, which directed visitors to the appropriate areas thanks to a dual-part design. We separated the informative part from the lounge area in terms of colour. The corporate colours ensured a high recognition value: TESVOLT's brand presence was easily recognizable from quite a distance and attracted numerous visitors. Through the messages we communicated and the strong branding, we thereby increased brand awareness.
The integrated touchscreen app playfully provided all visitors with information about the new TESVOLT E series. This included specific product features as well as cases and data sheets.
The result: TESVOLT's and our expectations were greatly exceeded. Nearly 70 % of the more than 1,150 trade visitors who registered for further contact were new contacts - a great deal of potential for the new E-series products.