GOM's 3D measuring technology is setting new standards worldwide. Naturally, communication material for it should be able to keep up. Thus far, GOM’s approach centered on a corporate magazine. But how does one proceed when an exciting product portfolio hides behind fairly complex technical language? And can a corporate magazine feel as at home on the web as it does in print?
Whether in the waiting area of GOM headquarters or at trade fairs all over the world – a magazine can highlight the GOM brand, inform customers, and initiate sales talks. With this in mind, we recommended that GOM completely rethink its existing print format, which was quite technical in character.
We broke up the businesslike content, either packing it into lively stories or adapting it in such a way that the customer's benefit comes first. Our design follows the clean, straightforward style of GOM and creates cohesion between digital and printed editions.
The magazine was designed to work in two worlds and was therefore developed from the ground up as both a web app and print edition. Both versions were to make full use of their possibilities without merely adapting the other. While the print magazine conveys classic grandeur and value, the web app is completely independent thanks to intuitive navigation, animations, and videos with additional content. What both versions have in common: they have convinced our customer and hit the mark spot-on.