BMA is world market leader in machinery, processes, and factories for the refinement of sugar. In the 1960s the company launched their customer magazine Info which developed into a leading publication within the industry. It is issued in seven languages and reaches out to virtually all of the global sugar industry, which makes for an immense creative and logistical publishing challenge.
As the lead agency for all of BMA's corporate communication, our task was to relaunch their time-honored magazine. Format, layout, imagery, content, and copies – no aspect went untouched. It was a job that required tact and direct exchange with the client's management board, in order to be completed successfully.