Abstract image in red and white

Mediaform: door opener for better quality

Wristbands for patients, like the Mediaform product "Armilla", are a potent tool for preventing treatment mistakes and optimizing processes. This is the claim which Mediaform wanted to communicate to their customers, in the face of a general lack of interest in the topic. If we were to implement a successful direct mailing as requested by the client, it would have to stand out from the multitude of mailings received by hospitals daily.


Our solution: door handle signs which communicate the advantages of Armilla, through funny and ambiguous messages. These were targeted to IT and quality management audiences, and the result was a thoroughly entertaining and memorable direct mailing.

Fünf Türschilder mit unterschiedlichen Claims
Ansicht des Mailings
 Close-up of a machine during production