Mediaform: door opener for better quality

Wristbands for patients, like the Mediaform product "Armilla", are a potent tool for preventing treatment mistakes and optimizing processes. This is the claim which Mediaform wanted to communicate to their customers, in the face of a general lack of interest in the topic. If we were to implement a successful direct mailing as requested by the client, it would have to stand out from the multitude of mailings received by hospitals daily.