Viebrockhaus give a unique guarantee: brick built houses finished in record time and on the scheduled day. Elaborate planning, logistics, and execution make this possible. One could describe it as precise choreography - which is exactly how we conveyed their claim in a campaign.
Fun things are easier to remember. Nice houses with blooming gardens are admittedly pleasant imagery, but used all the time and easily forgettable. However dancing construction workers and ice hockey teams with building tools are something altogether different. The professional journal "W&V" says about our campaign concept: "With such positive associations it seems a lot easier to build a house." We've nothing to add.