quick-mix: lifting your spirits.

quick-mix’s classic cement products used to come in 40 kg bags – quite the weight to lift and lug around. We were tasked to introduce the new 25 kg bag intended to relieve workers of that burden. Our headline makes use of a booze-related pun that is impossible to translate, but you can rest assured that it carries great weight in a construction context, carries the viewer along nicely, and bags a win in the end.


Anzeigenmotiv quickmix 25kg Sack. Bauarbeiter auf Baustelle hält Zementsack über seinem Kopf. Headline: Wieder erlaubt: Auf dem Bau einen heben!
Construction worker lifts a bag of cement in a building site

Light in weight. But heavy on the puns.