Search and find: a noticeable campaign for Wer liefert was?

Wer liefert was? ("Who supplies what?") is Germany's leading b2b search engine. Using the site purchasers can find everything from raw material suppliers to service providers. Our task was to increase awareness of the brand among the extremely broad target group.  We went with a concept that is rather unusual in b2b: a large-scale print-ad campaign using spectacular imagery. The ad was taken out in leading news magazines and used in web banners on over 150 websites. It not only looked fantastic, it also had a fantastic reach.