Siemens Wind Power: Think inside the box

The wind energy sector usually lives by the motto "bigger is better". But what if you launch a new product that doesn't look any different from its predecessor yet generates more power? This was Siemens' unique approach for its 7.MW-turbine. For us, it was a perfect opportunity to show that advertising doesn't have to be superficial.

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For this concept, we played with the fact that there is no visual differentiation between the product and its predecessor. We developed the tagline "Think inside the box" and a matching multimedia campaign. The product and its campaign were launched at the EWEA 2015 to great acclaim.