The wind energy sector usually lives by the motto "bigger is better". But what if you launch a new product that doesn't look any different from its predecessor yet generates more power? This was Siemens' unique approach for its 7.MW-turbine. For us, it was a perfect opportunity to show that advertising doesn't have to be superficial.
For this concept, we played with the fact that there is no visual differentiation between the product and its predecessor. We developed the tagline "Think inside the box" and a matching multimedia campaign. The product and its campaign were launched at the EWEA 2015 to great acclaim.