YXLON is the world leading manufacturer of industrial x-ray inspection and computer tomography systems. The company wanted to communicate the upgrade of two of its devices, targeted to the electronics industry. We proceeded with an unusual campaign.
At the heart of our campaign are the high-resolution and high-contrast images those machines generate. The campaign tagline "The art of detection" makes the claim that delivering x-ray pictures of such quality is an art.
GWA Profi Award 2015